Typically, a sample of your target audience uses, tries out or consumes the product and tells you what they think of it. You use both quantitative and qualitative data to collect and analyse their feedback. “Consumer feedback is the most overlooked area of the product development process,” says Annalisa DeMarta, an ecommerce expert and founder of Ridgeline Insights. “When I was growing one of my brands, we implemented a panel of our target customers and routinely met with the panelists to hear feedback.
By following these steps, you can pick the right way to test your product idea and learn from your customers or users. I also think there’s some really cool movement around testing product that’s not in final packaging and not yet on shelf. You’re making sure that you’re getting feedback in the R&D process and actually using consumer feedback to help inform product development.
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For every week that you participate by using the scanner app, you’ll earn points. You can use those points to earn free gift cards and other prizes. We can’t wait to hear what you think of the products we send you.
With over 10 million registered members, Toluna is one of the largest online survey sites. Using the NCP scanner when you shop can be a great way for you to influence which products stay on shelves and which products don’t. NCP will ask you to give feedback on some of the products you buy. More activity can also mean you are more likely to qualify for product tests.
Why is product testing important?
This could be targeted to look for a wide range of specific insights like usage behavior, consumer preferences or reactions to a product. Product testing usually occurs when launching a new product, but can be done at any point, helping you refine, optimize or validate your product. If you’re taking a new product to market, you need to know if it’ll resonate with potential customers. Product testing helps you launch products people will actually buy. If you love Johnson & Johnson products, you can sign up for product tests, focus groups, discussion groups, consumer panels, and online surveys on their Friends and Neighbors program. Like the other sites we mentioned, you’ll create an account and wait for email invites.
UserTesting lets you become a product tester and test websites or apps. When you take a short, unpaid qualification test and pass the test, you are free to join the team. Homescan is a reliable product testing site that is now a part of National Consumer Panel. After receiving your BzzKit, you test the product and leave an honest review.
As a reward for your assessment, most websites will give you points which can be exchanged for cash or gift cards. Depending on your goals and metrics, you can choose different methods to test your product improvements before rolling them out to customers. For instance, A/B testing involves comparing two versions of the same product or feature, with one variable changed, to see which one performs better. You can use tools like Google Optimize or Optimizely to run these tests on your website or app.
In exchange, they ask that you provide your review of the products. When it comes to product testing, you can definition of testing apply for open listings on their website. Toluna may also send you an email invite if you are a strong match.
- On many of our Best Lists and guides, you’ll find a list of recommended products or services at the top of the page, just below the headline.
- You’ll get paid for your honest opinion, and you often get to keep any products you receive.
- Because everything about your brand is new at this point, it’s the best time to field broad, directional feedback on your products.
- The traditional CNET review covers physical products you can touch, but a growing number of things you buy today are services, typically available for a monthly fee.
- Survey Junkie is an online platform that collects feedback in the form of online surveys, focus groups, and product testing opportunities.
Your data analysis should help you answer your hypothesis, goal, and criteria, and provide actionable insights and recommendations. To do this, you should organize your data according to variables, metrics, and segments. After that, look for patterns, trends, outliers, and correlations in the data to identify what they mean for your product idea.
Swagbucks is a loyalty rewards website that pays you to complete short tasks like answering survey questions, watching videos, playing games, and testing offers. The Swagbucks Discover section is a great opportunity for anyone looking to get paid to become a product tester. When assessing different product testing sites, it’s essential to determine how you’ll be compensated. You should receive some form of compensation (monetary or product) for every product testing task you accept and complete.
